MLS could be example for other sports industries

Interesting article that I must chime in on regarding jersey sponsorships for MLS teams.

Apparently Real Salt Lake is the only club that has signed a jersey sponsorship with XanGo- a bottled juice company. The deal is reportedly averaging $1 million dollars a year but it remains still well under wraps. And as all of us know, Citibank is interested in the LA Galaxy jersey.

The article states that other American sports have run into resistance when it comes to new sponsorship ideas and ways of trickling sponsors into a game and could use the MLS as some kind of standard.

But let's be honest here. All soccer teams in the world have jersey sponsors except maybe for the likes of Barcelona. Are we going to find a Barcelona team in the mix of the MLS where there are no jersey sponsorships? Or will teams find other clever ways of dealing with sponsors and not just put them on the front of the jersey?


Article here