Monday, March 19, 2007

Pitch Perspectives

Red Bull New York-Without The Wings...Update


Money, Arrogance, & Clueless

On Tuesday, March 13th, MLS Notebook posted a blog in reference to Ives Garlacep's article about the losses Red Bull New York was taking.

A recent article written by ESPN SoccerNet's Kristian Dyer carries on the same theme as Ives article but with a different tune. Although Dyer did provide hard numbers regarding the old MetroStars and of the current Red Bulls and does write a decent article, he has become a victim of the public relations office in Secaucus, New Jersey and their strategy to counter apathy, negative opinions, and Ives article.

Heading the new Red Bull campaign in America is Marc de Grandpre who has no experience in MLS or the business of soccer in general. It is a pity that in such a huge market that is vital to the growth of the team and MLS , no positive gains are evident in the past year- fewer fans were recorded, sponsors have left, and the losses reached $14 million.

Simply put, the game is not fun and attractive in New York. And now to make a weak attempt at redemption is not what the fans are looking for. Red Bull is not paying attention to the grassroots and instead seeming arrogant and at the same time clueless to the fans of New York.

As the old Emerson quote goes..."Money often costs too much." And for an organization that has more than enough, I believe some investors and fans have already lost faith in Marc de Grandpre and the front office.



Links:

Ives original article

Ives blog

ESPN SoccerNet Kristian Dyer article

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