Red Bull New York-Without the Wings
Being in probably the largest market in the MLS, Red Bull New York has not opened its doors yet to the potential that the market holds. There are very few articles written about Red Bull New York in the New York dailies, which include the New York Times, Daily News, and the NY Post, largely because of the lack of marketing/public relations the Red Bull front office has done.
Ives Galarcep from the New Jersey Herald News is probably the only journalist in the New York metro area writing about the Red Bulls on a consistent basis. Ives article is absolutely on point regarding the front office shortcomings of the Red Bulls and I would extend those troubles to the way they have dealt with the whole market of New York.
It’s disturbing how much potential there is in the New York market. It’s not only vital to the surivival of the club but also for the league. To tap into such a huge market and to get consistent coverage in the dailies should be the goal. Sadly, there seems to be no plans for improvement.
Perhaps, this is a new challenge for the Austrian beverage maker who already has a team in Salzburg. Soccer in Salzburg was already where it needed to be and the market was already willing and able to accept it. Here, in America and New York, you have to prove yourself in this sport. This could be an existential moment for Red Bull as a club and a company. We just happen to be right in the middle of it.
Please read Ives blog
Being in probably the largest market in the MLS, Red Bull New York has not opened its doors yet to the potential that the market holds. There are very few articles written about Red Bull New York in the New York dailies, which include the New York Times, Daily News, and the NY Post, largely because of the lack of marketing/public relations the Red Bull front office has done.
Ives Galarcep from the New Jersey Herald News is probably the only journalist in the New York metro area writing about the Red Bulls on a consistent basis. Ives article is absolutely on point regarding the front office shortcomings of the Red Bulls and I would extend those troubles to the way they have dealt with the whole market of New York.
It’s disturbing how much potential there is in the New York market. It’s not only vital to the surivival of the club but also for the league. To tap into such a huge market and to get consistent coverage in the dailies should be the goal. Sadly, there seems to be no plans for improvement.
Perhaps, this is a new challenge for the Austrian beverage maker who already has a team in Salzburg. Soccer in Salzburg was already where it needed to be and the market was already willing and able to accept it. Here, in America and New York, you have to prove yourself in this sport. This could be an existential moment for Red Bull as a club and a company. We just happen to be right in the middle of it.
Please read Ives blog
1 comment:
New York isn't the only market available. But it does demonstrate the need for these marketing depts to get their acts together. Knicks down, Giants down, yankees down, seems like good conditions to build support....
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